Shandean
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One number,
read weekly.

We run the owned channels as one system, read the numbers every Monday in writing, and show the working. No vanity metrics, no black boxes, one number a quarter.

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Our work

Three shapes of engagement we run most often. No client names here: the work is described by what changed and what it was measured against.

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Creative

A creative pipeline
measured every week

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Attribution stated, channel neutral, incrementality first.
Lifecycle

A lifecycle programme rebuilt
around one metric

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4-week cycle, 5-day read, one owner.
Paid media

Search and social run as
one budget, one read

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Unified stack, weekly read, platform agnostic.

The Monday page,
in writing

The read is a one-page written report every Monday: what moved, why it moved, and what changes this week. It is the operating system of the engagement, and it is yours to keep.

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Weekly read, wk 01-13TARGET
ReadPlanShip

Your growth, run by people
who show the working.

The team is built around one shared obsession: finding growth and removing waste. Every decision is written down with its reasoning, every number is shown with its method, and every account and dataset stays in your name.

About us

From insight to impact

Short written notes on how we read numbers, run tests and decide what to stop. Practice, not case studies.

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Tell us
the number

Tell us the one number you want to move and what you spend today. We reply in writing within two working days.

By submitting you agree to the privacy notice. We reply by email only; there is no follow-up sequence.

Questions

What do you need from us to start?

Read access to the data, the sending platform and the store. Nothing else until we have looked.

How do you price?

By scope, agreed up front. No percentage of spend, because it pays us to spend more.

What if the audit says we do not need you?

Then it says that. It happens often enough that we would rather find out in week two than month six.

How quickly does this start showing up?

Measurement changes land in the first fortnight. Programme changes take a quarter to read honestly, and anyone promising faster is reading noise.

Who actually does the work?

The person you spoke to. There is no handover to a junior team.

Do you work with our existing team?

Usually. Most of the useful work is unblocking people who already know what to do.

Read, plan, ship, measure.

01

Read

Two weeks in the accounts and the data before anything changes. You get the read in writing.

02

Plan

One number for the quarter, the channels that move it, and the tests we will run, in order.

03

Ship

Media, creative and pages go live in one week. One test at a time per channel.

04

Measure

The Monday read every week. What moved, why, what changes. Stop what is not working.

How the work
is set up